Your “Under Construction” Page Is Costing You Leads: How Trades Businesses Can Launch a Lead-Ready Site in 7 Days

Written By Corey Sands

You don’t need the “perfect” website to win. You need a lead-ready site: fast, clear, and built around how customers decide. This guide shows exactly what to publish in one week—pages to include, trust signals to add, and a simple plan to flip your site from placeholder to lead machine.

Why “we’re still working on our site” quietly kills your pipeline

When someone needs a plumber or electrician, they’re not browsing—they’re comparing and calling. If they land on a barebones page (or a slow, confusing site), they bounce to the next result. Even if you’re the best in town, an unfinished site:

  • Bleeds trust. No services, no photos, no reviews = no call.

  • Buries you in search. Google can’t rank what it can’t crawl.

  • Creates lead friction. If there’s no click-to-call, online booking, or quote form, you’ve lost them.

The non-negotiables of a lead-ready site

Think of this as the minimum viable website for local service companies:

  1. Homepage built for action
    Above the fold: what you do + where, click-to-call, and Request a Quote. Add 3 trust signals (reviews, years in business, licensing).

  2. Service pages (one per money job)
    Example for plumbing: Water Heater Install, Drain Cleaning, Sewer Line Repair, Emergency Plumbing.
    Each page: problem → solution → process → price range (if possible) → FAQs → photos → CTA.

  3. Locations/Areas served
    List cities/neighborhoods; add a short paragraph per city and a map embed.

  4. About page that builds credibility
    Owner photo, team shots, certifications, “Why us” bullets, safety/cleanup policy.

  5. Reviews page (and review widgets site-wide)
    Embed Google reviews; feature 3–6 best ones on the homepage and service pages.

  6. Contact & booking
    Click-to-call, tap-to-text, short form (name, phone, zip, service needed), and optional self-scheduling.

  7. Speed, mobile, & basics
    Fast hosting, SSL/https, compressed images, legible fonts, accessible contrast.

  8. Local SEO must-haves
    NAP consistent with your Google Business Profile, LocalBusiness + Service schema, service+city in titles, internal links between related pages.

The 7-Day Launch Plan (no fluff)

Day 1 – Messaging & map
Define top 4 services + your main service area. Write a one-sentence value prop:
“24/7 Licensed Plumbers in [City]—Upfront Pricing, Same-Day Service.”

Day 2 – Wireframe & CTAs
Homepage sections: hero → services grid → reviews → badges → service area → FAQs → footer.
Pick primary CTA (call) and secondary (request a quote).

Day 3 – Build the homepage
Add hero, proof, services grid, mini-about, reviews, areas, footer with NAP and license #.

Day 4 – Service pages (at least 3)
Follow this outline on each page:

  1. Quick summary + CTA

  2. Symptoms/problems

  3. Your solution & process

  4. Before/after photos or a short gallery

  5. FAQs (3–5)

  6. CTA (“Call now” + “Request a quote”)

Day 5 – Reviews, About, Contact
Pull 6–12 reviews from Google.
About page with owner/team photos and certifications.
Contact page with click-to-call, short form, hours, service radius map.

Day 6 – Local SEO essentials
Title tags: “Water Heater Installation in [City] | [Brand]”
Meta descriptions: “Licensed plumbers for installs and replacements. Same-day service in [City]. Call [###-###-####].”
Add LocalBusiness and Service schema (via code injection), and interlink pages.

Day 7 – Speed check & launch
Compress images, test on mobile, confirm SSL, test forms/CTAs, publish.
Update your Google Business Profile: add services, service areas, photos, and post your “We’ve launched” update.

Copy you can steal (swap in your city/service)

Hero headline:
[City] Plumbers You Can Actually Reach Today
Same-day service. Upfront pricing. Licensed & insured.

Sub-headline:
Water heaters, drains, leaks, and full-home plumbing—done right the first time.

CTAs:
Call Now · Request a Quote

Trust bullets:

  • 250+ 5-star reviews

  • Licensed, bonded, insured

  • Clean-work guarantee (boot covers, mats, tidy jobsite)

FAQs to pre-handle objections

Do you offer same-day service?
Yes—call before 2pm and we’ll do our best to get a tech out today. After-hours? We also handle emergencies.

Can you give a price over the phone?
For some services, yes. For complex jobs, we provide a written on-site estimate before any work begins.

Are you licensed and insured?
Absolutely. Our team is licensed, bonded, and fully insured.

Do you warranty your work?
Yes. Parts carry manufacturer warranties, and our labor is guaranteed—ask about details for your specific job.

Common mistakes that silently tank conversions

  • Stock photos only. Add at least 6–10 real photos (team, trucks, in-progress, after shots).

  • No social proof above the fold. Put stars and a short testimonial right under the headline.

  • Too many form fields. Name, phone, zip, and message is plenty.

  • Burying the phone number. Keep click-to-call fixed in the header on mobile.

  • No follow-up. Send an auto-reply with next steps and expected response time.

What success looks like in 30 days

  • Organic impressions and map views climb as Google can finally crawl real pages.

  • More calls from mobile thanks to a sticky header button.

  • Form fills rise because visitors see proof (reviews, photos) and clear service pages.

Need this done for you?

Morfeus Digital builds lead-ready contractor websites that look sharp and convert—fast. We’ll write your copy, wire the CTAs, add schema, connect your Google Business Profile, and launch in days (not months).

Corey Sands